Invited Research Lecture on Dominant Design for Innovative Product and Service Innovation

Date: 13 Jun 2008 - 13 Jun 2008

Venue: SIMTech Training Room 1, Tower Block

Innovation is not just about new product development; it also refers to the creation of new value-added services to transform better functional values, life style, productivity and performance. In the United States, industry R&D has changed its traditional corporate R&D model to more globally integrated and customer-centric R&D. This presentation introduces the strategies and tools for product and business innovation based on Dominant Design approach. Examples will be given to illustrate how to formulate "gaps" between product and customer needs using innovation matrix and application space mapping tools.

About the Speaker
Professor Jay Lee is OhioEminent Scholar and L.W. Scott Alter Chair Professor specialised in AdvancedManufacturing at the University of Cincinnati. He is also the Founding Director of National Science Foundation (NSF) Industry/University Cooperative Research Center (I/UCRC) on Intelligent Maintenance Systems (IMS which is a multi-campus NSF Center of Excellence between the University of Cincinnati (lead institution), the University of Michigan, and the University of Missouri-Rolla in partnerships with over 40 global companies, including Rockwell Automation, Boeing, Caterpillar, DaimlerChrysler, ETAS, Festo, GE Aviation, Harley-Davidson, Honeywell, ITRI (Taiwan), Komatsu, Omron, P&G, Samsung, Toshiba, Toyota, United Technologies, Bosch, AMD, Parker Hannifin, BorgWarner, and McKinsey & Company, etc. He is extensively involved in research pertaining to autonomic computing and smart prognostics technologies for predictive maintenance and self-maintenance systems, advanced gerontics engineering and innovative service business model studies.
Professor Jay Lee has authored/co-authored over 150 technical publications, three US patents and 2 trademarks. He is SIMTech Visiting Fellow, Visiting Professor at City University of Hong Kong, Cranfield University of UK, Lulea University of Sweden, and Harbin Institute of Technology, China.   

9.30am   Registration

10.00am  Presentation

11.30am  Refreshments & Networking

12.00pm   End

Who should Attend
Industry professionals, R&D managers, researchers, engineers, professors and students.

Registration for the lecture is free of charge. Seats are available on a first-come, first-served basis. All are welcome.  

For technical enquiries, please contact
Dr Lim Beng Siong, Senior Scientist, Email:

For registration and general enquiries, please contact
Alice Koh, Email: