Field Trial to Enhanced Crowdsourced Delivery in Singapore

Technology has disrupted the way businesses are conducted and crowdsourcing is one of such new form of business model. This business model is evident predominantly in the transportation and delivery businesses within Singapore.

As delivery volumes continue to grow in tandem with e-commerce, smarter solutions are needed for these crowdsourced delivery personnel (Delivery Partners) to select the most optimal delivery jobs from the huge volume of delivery orders available, taking into consideration such factors as efficient delivery routing.

A*STAR’s Institute for Infocomm Research (I2R) together with Fujitsu Limited, Singapore Management University (SMU) and UrbanFox Pte. Ltd., a subsidiary of Keppel Logistics will be conducting a field trial that explores new innovative solutions that enhances these crowdsourced delivery processes.

Incorporating A*STAR’s I2R’s proprietary AI-enabled descriptive and predictive analysis algorithms into the system, fundamental predictions on delivery demands, delivery allocations, dispatch routes could then be derived from historical data to facilitate these new solutions.


“UrbanFox harnesses the power of omnichannel logistics to unlock new capabilities for companies big and small. Whether it is streamlining supply chains to integrate offline and online channels, or opening new revenue streams for traditional B2B customers and allowing them to sell and send directly to consumers, our aim is to deliver a one-stop solution for companies to access the digital economy via e-commerce. UrbanFox’s partnership with Fujitsu, A*STAR and SMU is in line with this aim. As one of the pioneers of crowdsourcing technology for logistics in Singapore, we are always looking to improve the efficiency of last-mile deliveries for the benefit of customers, end-consumers and our Delivery Partners,” - Mr Joe Choa, Managing Director of UrbanFox.

“At A*STAR’s I2R we believe that Artificial Intelligence is a key enabler that will allow us to reach new levels of productivity. By integrating AI into crowdsourcing, we aim to revolutionise the way we handle logistical challenges in Singapore. I2R’s AI algorithms can also be leveraged to address challenges in areas such as crowd analytics and precision engineering. These solutions can then be adopted by local companies and will help to better position Singapore for the future economy. We are proud to work with industry leaders such as Fujitsu, UrbanFox and SMU. This collaboration is a prime example of how we can utilise AI to implement real-world solutions to real-world problems.” - Professor Dim-Lee Kwong, Executive Director of A*STAR’s Institute for Infocomm Research.

“Last-mile logistics is the most complex and costly part of the supply chain. Crowdsourcing has become a viable and potentially disruptive model for last-mile parcel deliveries, fuelled by the sharing economy and mobile apps. At SMU, we are interested in research on crowdsourcing and last-mile logistics, particularly in the use of AI for planning and scheduling. By partnering with A*STAR and Fujitsu, we aim to develop an integrated platform for context-aware crowdsourced logistics that will benefit logistics operators such as UrbanFox to improve their service efficiency.” - Professor Lau Hoong Chuin, Director, Fujitsu-SMU Urban Computing & Engineering Corporate Lab

“In light of the drastic expansion of sharing economy business models and the ongoing growth of e-commerce in recent years, we see crowdsourced delivery as a new business opportunity that will spread all over the world. In this field trial, we are very excited to collaborate with UrbanFox, which is one of the pioneers of crowdsourced delivery, and advanced research & development institute A*STAR and SMU. We anticipate that in the future Fujitsu will make significant contributions to logistics industry by improving productivity of crowdsourced delivery.” - Mr Toshiya Sato, VP of Co-Creation Business Group of Fujitsu Limited.


Read More below: 

Press Release: Fujitsu, SMU, A*STAR, and UrbanFox Launch Field Trial to Enhance Crowdsourced Delivery in Singapore 

Supply Chain Asia: Fujitsu, SMU, A*STAR’s I2R & UrbanFox launch field trial using AI to improve e-commerce delivery 

Disruptive.Asia: Fujitsu and partners trial AI crowdsourced delivery app