The IPM Group leverages on both computational modelling and simulation in the study of human cognition and behaviour.
Specifically, the group aims to develop psychologically-plausible computational models that can be used to understand human behaviours, preferences and choices by taking into account the underlying psychological and cognitive factors and their variations across individuals. These models serve as the basis for building systems and tools for generating coherent psychographic profiles about a target population. In addition, these models can be integrated and utilized in the study of complex social interactions between people, such as the dynamics and impact of social influence, mechanisms driving social contagion, and the emergence of crowd-level behaviour.
For stakeholders hoping to leverage on a deeper understanding of the human psyche, these models could provide valuable insights into the behaviours of individuals, groups, and communities, both in the virtual realm of cyberspace, and in real life.
Figure 1: Integrative Psychological Modelling Group: Methodology and Capabilities.
Figure 2. Left: Visualization of a computational model of psychological constructs. Many of the computational models that IPM builds are describable by dynamic network representations. Right: Social network formed by inferred collaborative relationships within a community.
IPM seeks to position itself as a provider of cognitive modelling and simulation expertise to drive both upstream and applied research efforts, and as a builder of cognitively-inspired systems for tackling problems requiring a deep understanding of psychological processes and individual differences between people. The capability development efforts of the group are directed towards:
- Psychographic modelling, analysis, and inference
- Modelling and simulation of mental processes underlying cognition and behaviour
- Analysis, interpretation, and visualization of social media data
- Modelling, simulation, and visualization of social network dynamics
- Simulation of psychologically-plausible agents in virtual environments
Dr. Quek Boon Kiat
Scientist and Capability Group Manager