Social & Cognitive Computing

IHPC seeks to solve real-world, human-centric issues that lie at the cross-disciplinary convergence of cognitive science, psychology, behavioural sciences, artificial intelligence, computational modelling & simulation.

Our goal is to endow artificial systems with the ability to observe, interpret, understand, and anticipate people’s behaviours, so that technology can work for, interact with, and serve people more effectively. 

Our main approach is to construct computational models that incorporates theoretical knowledge in psychological, cognitive, & behaviour sciences, and develop algorithms that could reason about, and infer likely behavioural outcomes.

Social Cognitive Computing Overview

Social & Behavioural Insights

Behaviour & Cognitive Influence

Social & Human-level AI