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Home * Master Classes * Strategies for Operational Excellence

16 Mar 2020 - 17 Mar 2020

Course Introduction

Do you regularly see losses in sales due to stock-outs? Does your organisation run into the problem of low or even zero inventories for popular items? Is your company keeping excess inventory of slow-moving products? These are some of the many problems faced in many industries. Aligning the company’s strategic planning and operational excellence is one key area that determines the success of a company. Many leading companies have implemented best practices of Sales and Operations Planning (S&OP) to address these challenges. S&OP is a process that equips senior management with the ability to manage the company’s business on a continuous basis. This is achieved by integrating sales and marketing plans for existing and new products while managing the supply chain, thus aligning the company’s strategic plans with its business operations. This two-day interactive Master Class will equip participants with the required knowledge of the S&OP process and the practical pointers to easily implement it in their organisations. The Master Class will cover all key components of the S&OP process – its mechanics, reports, roles and responsibilities as well as the KPIs to be measured. It will also share insights, experiences, case studies, tools and practical tips extracted from companies which have implemented S&OP.

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Implementing S&OP improves company performance by:

  • Increasing Sales
  • Reducing Operational Costs
  • Improving Working Capital

Performance Indicators

Expected Improvements

Reduction of sales loss

20 - 45%

Improvement of operating margins

10 - 30%

Increase new product revenue increase

10 - 35%

Reduction of excess inventory

15 - 60%

Improvement of customer service level

15 - 40%


  • Better understanding of implementing S&OP to align your company’s strategies and achieve operational excellence
  • Better understanding of managing your company’s business with an integrated plan that is based on consensus while balancing the service level, cost and inventory requirements
  • Better understanding of the six components in the S&OP process via a building block approach: forecasting, demand review, supply review, Balance of Trade, S&OP meeting and execution
  • Better understanding of the KPIs used to measure S&OP effectiveness
  • Practical tips on implementing S&OP through learning from successful case studies
  • Knowledge on implementing a robust and sustainable S&OP process via a clear and straightforward methodology in your organisation

  • CEO, Vice Presidents, Directors, General Managers
  • Senior Managers and Professionals who are in:

    • Supply Chain
    • Planning
    • S&OP
    • Procurement/Sourcing/Purchasing
    • Demand Planning
    • Inventory/Materials Control
    • Operations
    • Manufacturing Plants/Factories
    • Production

The training and case studies are supported by iCognitive Sales and Operations Planning BI. This BI tool is structured with seven interdependent modules as shown below:

The S&OP BI provides transparency at company level to monitor sales achievement by comparing with sales target, tracking gross margin and inventory at SKU level as well as integrated visibility of sales, resources consumption, and YTD analysis.

Dr John Paul is an expert in Supply Chain Management and Operational Improvement for Manufacturing and Services with over 30 years of experience. He is a Certified Prosci® Change Management Practitioner, and a Certified CIPM, CISCM Instructor.

He is currently the Managing Director of iCognitive, a dynamic, innovative consultancy company offering Excellence in Supply Chain services with a successful worldwide client base which includes Emirates, Al-Nahdi in the Middle East, Thales, Orange (formerly France Télécom), L’oreal in Europe; Fonterra, BAT (British American Tobacco), SFI (Singapore Food Industry), and Huntsman Textile in SEA; and in China, Coca-Cola, Shanghai Electric, Mengniu, Huawei, and Saint Gobain, etc.

In his previous position with the Singapore Institute of Manufacturing Technology (SIMTech), he had successfully implemented Supply Chain Management for local SMEs, PLEs and MNCs such as Philips CFT, Stamford Press, Sony, Venture Manufacturing, PETRONAS Oil Business, MINDEF, etc. Before joining SIMTech in 1997, John had managed several Strategic Supply Chain Management projects in Europe, e.g. Digital Equipment Corporation Europe, Danzas, DHL Europe, DuPont and Thomson.

John has written numerous articles on Supply Chain Management and has been lecturing in different Universities (Paris 12, ISLI – Kedge in France; Nanyang Technological University, and ESSEC Asian Campus in Singapore).

From 1990 to 1995, John was the President of the Society of Logistics Engineers Paris Chapter. Since 1999, he is the founder and current Secretary of SEA Chapter of the APICS Supply Chain Council and a member of the Technical Development Committee. He is the sole certified SCOR workshop instructor in South East Asia region. He is the Chairman of the Council of Supply Chain Management Professionals (CSCMP) Asian Chapter.

iCognitive is a  leading consulting company specializing in Supply Chain Management, and providing a comprehensive range of Supply Chain consulting services, in-depth analysis, pragmatic solutions, training and a capability to produce practical and measurable results for its customers.

iCognitive expertise in Supply Chain Management provides its clients with support in their development to professional success. Supply Chain is cross functional, iCognitive provides training for all levels within the Supply Chain and various departments such as distribution, customer services, finance, and sales.

iCognitive believes in a culture of continuing professional development as training is a tool to make the different actors in the Supply Chain (Supplier, Manufacturer, Distributor, Finance, Sales, Quality,  IT, etc.) speak the same language, align understanding, acquire new competencies, and coordinate actions towards the company’s goals.

iCognitive offers a variety of approaches to learning, from hands-on experience in model factories to online professional development. With 20 years of training expertise, more than 2000 alumni and teaching in 3 world class universities, iCognitive integrates the insights from the first-hand experience and knowledge of working with the clients over the years into the course curricula. The training courses help participants translate their learning into daily business practices for lasting performance improvement by putting them in real situation using gamification approach and interactive sessions.

For more information, please visit

When and Where  

  • Dates:     16 - 17 March 2020 (Monday & Tuesday)

  • Time:       9.00am to 5.30pm

  • Venue:    Singapore Institute of Manufacturing Technology
                    2 Fusionopolis Way, Innovis, Level 8
                    Singapore 138634

                    Please visit here for directions on how to reach the venue.

Course Fee

  • The full course fee is S$1800 (excluding GST).
  • The nett course fee (after 70% course fee subsidy from the SkillsFuture Singapore (SSG) for Singaporeans and Permanent Residents) is S$577.80 (including 7% GST).



| Programme Brochure |  | Programme Agenda |


Register Here


Only attendees will receive the email link to access the photo album from GC2019.


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No course/programme has been scheduled to commence.


No course/programme has been scheduled to commence.

No course/programme has been scheduled to commence.

No course/programme has been scheduled to commence.