Invited Research Lecture : Semantic Product Memories: From The Smart Factory to the Intelligent Retail Store

Date: 05 Aug 2008 - 05 Aug 2008

Venue: Auditorium, Level 3, Tower Block

Semantic Product Memories provide a digital diary of the complete product life cycle exploiting RFID and smart sensor technologies together with semantic web services and ontology-based interoperability. This lecture will cover the new SemProM project which brought together researchers from BMW, DHL, SAP, and Siemens in a joint project under the leadership of DFKI.
DFKI’s SmartFactory is the first wireless and sensor-based digital factory that uses semantic technologies to integrate multi-vendor industrial ICT components of leading German companies in the field of factory automation. The SmartFactory is one of the living labs of DFKI, which shows a concrete picture of the future for manufacturing technologies in a fully operational demonstration factory. One of the key ideas behind the SmartFactoy is the “Plug and Produce” principle that allows a new dimension of flexibility and modularity in manufacturing. The production process is fully parameterized by RFID technologies and smart sensor networks. Semantic web services are used in the SmartFactory for the innovative integration of MES with ERP systems to allow for real-time awareness and event-based production plan execution.
Finally, the lecture will cover how SemProM’s product memories are used in IRL, the innovative retail laboratory of DFKI. In this second living lab, the production data from the SmartFactory are uses for retail intelligence in a realistic hypermarket scenario serving the needs of the retailer as well as the consumer.


About the speaker
Professor Wolfgang Wahlster is the Director and CEO of DFKI, the German Research Center for Artificial Intelligence and a Professor of Computer Science at Saarland University (Saarbrücken, Germany).  Founded in 1988, DFKI today is the world’s largest contract research company in the field of innovative software technology based on Artificial Intelligence (AI) methods. DFKI is focusing on the complete cycle of innovation - from world-class basic research and technology development through leading-edge demonstrators and prototypes to product functions and commercialization. DFKI is a private-public partnership between German government agencies and important IT companies including SAP, Daimler, Deutsche Telekom, Bertelsmann, Microsoft and IDS Scheer. Today, DFKI operates laboratories in Kaiserslautern, Saarbrücken, Bremen and Berlin.
He is  serving on a number of international advisory boards, including the Board of Trustees and the Executive Committee of the International Computer Science Institute (ICSI Berkeley, USA), the iCore Research Advisory Committee (IRAC, Calgary, Canada), the Information Society Technologies Advisory Board (ISTAG) of the European Commission (Brussels, Belgium), the French National Institute for Research in Computer Science and Control (INRIA, Paris, France).

Professor Wahlster has received numerous honors and awards for his research contributions  In 1998, he has been awarded the degree of Doctor Honoris Causa by the Institute of Technology at Linköping University, Sweden. In 2001, he received a second Honorary Doctorate from Darmstadt University of Technology in Germany.

In 2001, the President of the Federal Republic of Germany presented the  German Future Prize to Professor Wahlster for his work on language technology and intelligent user interfaces. He was the first computer scientist to receive Germany's highest scientific prize that is awarded each year for outstanding innovations in technology, engineering, or the natural sciences.   He was the first German computer scientist elected Foreign Member of the Royal Swedish Nobel Prize Academy of Sciences, Stockholm 2003. In 2004, he was elected Full Member of the German Academy of Natural Scientists Leopoldina, that was founded in 1652, and of acatech, the Council for Engineering Sciences at the Union of the German Academies of Science and Humanities.


2.45pm Registration
3.00pm Presentation by Prof Wahlster
4.30pm Refreshment & Networking
5.00pm End


Who Should Attend
Senior Management staff, R&D personnel, managers, engineers, scientist, academic staff and graduate students



Admission is free and seats are available on first-come-first-serve basis. All are welcome.

For any general enquiries, please email to Samantha at