SIMTech Product Solution Seminar : understanding customers = winning products

Date: 08 Aug 2006 - 08 Aug 2006

Venue: Auditorium, Level 3, Tower Block, SIMTech, 71 Nanyang Drive


understanding customers = winning products… how companies can leverage a better understanding of the customer to design for business success.

With the onset of globalisation, the world economy has thrown up new types of business models. Suddenly, the marketplace seems like alien territory – What used to be once rather exclusive, familiar environments for businesses to sell their wares are, overnight, more like bazaars - in its rawest form, products are competing side-by-side, feature-by-feature, performance-by-performance, dollar-for-dollar. In the globalised economy, the balance of power has shifted firmly towards the customer.

Against this backdrop, how does an individual business maximise its success in the marketplace? How can companies minimise the risks of bringing new products to market ? How can companies continually create products that win over their customers ?
This seminar explores how companies can answer these questions and minimise new product risks through a good understanding of the markets, opportunities and customers; and to maximise the success of new products in the marketplace by developing an in-depth understanding of its customers.

Who Should Attend

Business development and brand directors and managers, product planners, product design and development managers and engineers, middle to senior management in the medical, industrial and customer product industries.... and anyone who aspires to greater business success !


Dr Neil Gains, Director, Product Design and Development, Synovate Dr Milton Tan, Director, DesignSingapore Council Mr YJ Ban, Chairman & Founder, Stikfas Pte Ltd Mr Azmoon Ahmad, President and CEO, Siemens VDO Automotive Pte Ltd Ms Jenny Ang, Programme Head, Product Innovation & Development


Seats are limited and will be confirmed on a first-come first-served basis. Closing date for registration is 4 August 2006.

Registration fees (incl of 5% GST) : S$84 for **SMS members and S$105 for non-SMS members 

**SMS Membership (SMS) : Companies which join SIMTech Membership (SMS) now will enjoy a 20% discount on chargeable seminars/worshops/courses.(limited to 2 participants for Category I members and 4 participants for Category II members)

For enquiry on SMS Membership, please contact Devi @ 6793 8388 or email: