At A*STAR we believe that the best advocates for our brand are our colleagues. A brand is only as strong, or as real, as the people within the organization that live and breathe our mission, vision and values.
To recognize our colleagues who champion our brand, Corporate Communications Division has initiated the A*STAR Brand Champions (BrandCHAMPs), and A*STAR Digital Champions (DigiCHAMPs) initiatives. These initiatives are geared towards leveraging our colleagues’ passion for the organization to raise awareness and spark conversations about A*STAR, our people and our work amongst their professional and personal networks.
Our Champions efforts in connecting and engaging our colleagues within the A*STAR family have gone far and beyond, and this has contributed immensely towards building a a happy, homely and happening, A*STAR.
Here is a snapshot of what our A*CHAMPIONS have been up to!
Our BrandCHAMPs were engaged in Focus Group Workshops where co-creation and creativity were at its best, to further refine the A*STAR logo.
Our BrandCHAMPS all set for the launch of the refreshed logo in Jan 2020.
BrandCHAMPS helped rally staff together during the circuit breaker period by contributing heartwarming pictures of them and their families working from home. Pictures were then shared on A*STAR’s social media platforms.
A*STAR stickers co-created by our BrandCHAMPs and DigiCHAMPs!
Our BrandCHAMPs and DigiCHAMPs on-going contribution to A*STAR’s digital content! Check out some of their feature on A*STAR’s social media platforms!