ABOUT A*STAR
Our Mission & Vision
MISSION
We advance science and develop innovative technology to further economic growth and improve lives.
The Agency for Science, Technology and Research (A*STAR) drives mission-oriented research that advances scientific discovery and technological innovation. We play a key role in nurturing and developing talent and leaders for our Research Institutes, the wider research community, and industry.
Our research creates economic growth and jobs for Singapore. As a Science and Technology Organisation, we bridge the gap between academia and industry in terms of research and development. In these endeavours, we seek to integrate the relevant capabilities of our research institutes and collaborate with the wider research community as well as other public sector agencies towards meaningful and impactful outcomes. Together with the other public sector agencies, we develop industry sectors by:
- integrating our capabilities to create impact with Multi-National Corporations and Globally Competitive Companies;
- partnering Local Enterprises for productivity and gearing them for growth; and
- nurturing R&D-driven Start-ups by seeding for surprises and shaping for success.
Our research, in addition, also contributes to societal benefits such as improving outcomes in healthcare, urban living, and sustainability. These serve to enhance lives in Singapore and beyond.
VISION
A global leader in science, technology and open innovation
The Agency for Science, Technology and Research (A*STAR) is a catalyst, enabler and convenor of significant research initiatives among the research community in Singapore and beyond. Through open innovation, we collaborate with our partners in both the public and private sectors, and bring science and technology to benefit the economy and society.
Our Logo
Logomark
LETTER 'a'
Closed looped ‘a’ – gives a sense of sophistication to the lettering, which in turn conveys reliability, professionalism and focus.
Tail of the letter ‘a’ – stretched upwards pointing towards the star depicts that A*STAR is always striving for excellence and open to collaborations.
STAR
The refreshed red star, which has the shape of a person, symbolises the passion and commitment that all of us have to do groundbreaking R&D for Singapore and Singaporeans. The intentional arrow within the star represents dynamism, and a culture of continuous growth and innovation.
Wordmark
FONT
Gotham Rounded – a confident and timeliness font that exudes style and innovation.Colour Scheme
We have preserved the familiar brand colours: blue, a colour of trust, dependability and maturity, and red, which portrays A*STAR’s passion and energy.
Our A*STAR Champions
Our A*Champions
At A*STAR we believe that the best advocates for our brand are our colleagues. A brand is only as strong, or as real, as the people within the organization that live and breathe our mission, vision and values.
To recognize our colleagues who champion our brand, Corporate Communications Division has initiated the A*STAR Brand Champions (BrandCHAMPs), and A*STAR Digital Champions (DigiCHAMPs) initiatives. These initiatives are geared towards leveraging our colleagues’ passion for the organization to raise awareness and spark conversations about A*STAR, our people and our work amongst their professional and personal networks.
Our Champions efforts in connecting and engaging our colleagues within the A*STAR family have gone far and beyond, and this has contributed immensely towards building a a happy, homely and happening, A*STAR.
Here is a snapshot of what our A*CHAMPIONS have been up to!
Our BrandCHAMPs were engaged in Focus Group Workshops where co-creation and creativity were at its best, to further refine the A*STAR logo.
Our BrandCHAMPS all set for the launch of the refreshed logo in Jan 2020.
BrandCHAMPS helped rally staff together during the circuit breaker period by contributing heartwarming pictures of them and their families working from home. Pictures were then shared on A*STAR’s social media platforms.
A*STAR stickers co-created by our BrandCHAMPs and DigiCHAMPs!
Our BrandCHAMPs and DigiCHAMPs on-going contribution to A*STAR’s digital content! Check out some of their feature on A*STAR’s social media platforms!
A*STAR celebrates International Women's Day
From groundbreaking discoveries to cutting-edge research, our researchers are empowering the next generation of female science, technology, engineering and mathematics (STEM) leaders.
Get inspired by our #WomeninSTEM