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SIFBI x Monell MoU Signing

๐Ÿšจ๐—” ๐—ก๐—ฒ๐˜„ ๐—–๐—ต๐—ฎ๐—ฝ๐˜๐—ฒ๐—ฟ ๐—ถ๐—ป ๐—ฆ๐—ฒ๐—ป๐˜€๐—ผ๐—ฟ๐˜† ๐—ฆ๐—ฐ๐—ถ๐—ฒ๐—ป๐—ฐ๐—ฒ๐Ÿšจ

“๐น๐‘œ๐‘œ๐‘‘'๐‘  ๐‘ฃ๐‘–๐‘ก๐‘Ž๐‘™ ๐‘Ÿ๐‘œ๐‘™๐‘’ ๐‘’๐‘ฅ๐‘ก๐‘’๐‘›๐‘‘๐‘  ๐‘๐‘’๐‘ฆ๐‘œ๐‘›๐‘‘ ๐‘ ๐‘ข๐‘ ๐‘ก๐‘’๐‘›๐‘Ž๐‘›๐‘๐‘’; ๐‘–๐‘ก ๐‘–๐‘  ๐‘Ž๐‘™๐‘ ๐‘œ ๐‘Ž ๐‘๐‘ข๐‘™๐‘ก๐‘ข๐‘Ÿ๐‘Ž๐‘™ ๐‘’๐‘ฅ๐‘๐‘’๐‘Ÿ๐‘–๐‘’๐‘›๐‘๐‘’ ๐‘Ž๐‘›๐‘‘ ๐‘Ž ๐‘๐‘Ÿ๐‘ข๐‘๐‘–๐‘Ž๐‘™ ๐‘๐‘Ž๐‘กโ„Ž๐‘ค๐‘Ž๐‘ฆ ๐‘ก๐‘œ ๐‘๐‘’๐‘ก๐‘ก๐‘’๐‘Ÿ โ„Ž๐‘’๐‘Ž๐‘™๐‘กโ„Ž ๐‘Ž๐‘›๐‘‘ ๐‘ค๐‘’๐‘™๐‘™-๐‘๐‘’๐‘–๐‘›๐‘”,” says Dr Sze Tan, Executive Director of A*STAR Singapore Institute of Food and Biotechnology Innovation (SIFBI).

A*STAR SIFBI and the Monell Chemical Senses Center have signed a Memorandum of Understanding (MoU) to deepen research collaborations in sensory science. We will explore the unique sensory dynamics of Asian and Western populations, investigating the links between food preferences, sensory physiology, and overall well-being. By combining Monell's leading sensory science expertise with SIFBI's focus on the Asian phenotype, this partnership promises innovative food, nutrition, and health solutions tailored to diverse populations, such as:

๐ŸŒŸ Asian genetic variations in taste and smell perception
๐ŸŒŸ How sensory experiences and sensory physiology influence mood, appetite regulation
๐ŸŒŸ Development of sensory testing protocols tailored to Asian food

We envision Singapore becoming a vibrant hub for Asian sensory science, creating opportunities for broader regional engagement, more public-private partnerships, and the development of robust talent pipelines.