A*STAR Singapore Institute of Food and Biotechnology Innovation (A*STAR SIFBI)’s vision is to be an innovation engine for health and well-being, focusing on the Asian phenotype. Our two strategic pillars are: 1) Developing sustainable, value-added ingredients for food and consumer care; and 2) Optimizing health and wellbeing within the Asian phenotype. We prioritize consumer acceptance, considering taste, texture, and nutrition, alongside sustainable and safe food production. Understanding sensory preferences and the Asian phenotype allows us to tailor food designs to meet consumer needs and improve population health and wellness. We directly impact food resilience, population health, economic growth, and talent development. We envision Singapore as a leading hub for Asian food and nutrition research, fostering industry partnerships and regional collaboration to advance this critical field. This is achieved through public-private partnerships locally and globally.