Visits
Visit by Professor Joanne Hort
13 Jun 2025
𝗛𝗼𝘄 𝗱𝗼 𝗰𝘂𝗹𝘁𝘂𝗿𝗮𝗹 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝗰𝗲𝘀 𝘀𝗵𝗮𝗽𝗲 𝘄𝗵𝗮𝘁 𝘄𝗲 𝘁𝗮𝘀𝘁𝗲, 𝗹𝗶𝗸𝗲, 𝗮𝗻𝗱 𝗰𝗵𝗼𝗼𝘀𝗲 𝘁𝗼 𝗲𝗮𝘁?
We were excited to host Prof. Joanne Hort, Fonterra-Riddet Chair of Consumer and Sensory Science at Massey University, for a thought-provoking seminar titled "Considering Cross-Cultural Differences in Consumer and Sensory Science.
Prof. Hort unpacked the importance of moving beyond WEIRD (Western, Educated, Industrialised, Rich, Democratic) population data in sensory science—and why we need a more inclusive, global lens to truly understand food preferences, emotional responses, and perception.
As dietary habits evolve across Asia, these insights support ongoing efforts in sensory and consumer science to better understand cultural nuances in flavour, texture, and emotional response—key factors in creating foods that are nutritious, sustainable, and culturally relevant. By embracing cross-cultural perspectives, companies can better tailor food innovations that meet the evolving needs of a globally diverse consumer base.
Contact us to learn how sensory insights can unlock better experiences and well-being!
We were excited to host Prof. Joanne Hort, Fonterra-Riddet Chair of Consumer and Sensory Science at Massey University, for a thought-provoking seminar titled "Considering Cross-Cultural Differences in Consumer and Sensory Science.
Prof. Hort unpacked the importance of moving beyond WEIRD (Western, Educated, Industrialised, Rich, Democratic) population data in sensory science—and why we need a more inclusive, global lens to truly understand food preferences, emotional responses, and perception.
As dietary habits evolve across Asia, these insights support ongoing efforts in sensory and consumer science to better understand cultural nuances in flavour, texture, and emotional response—key factors in creating foods that are nutritious, sustainable, and culturally relevant. By embracing cross-cultural perspectives, companies can better tailor food innovations that meet the evolving needs of a globally diverse consumer base.
Contact us to learn how sensory insights can unlock better experiences and well-being!