With the social and behaviour insights that one could glean from people, the next focus area, Behaviour & Cognitive influence, is concerned with channelling those insights to enhance people’s lives. These include, for instance, promoting pro-health, pro-sustainability, or pro-social choices and decisions, such as eating healthily or making choices that are better for the environment. In addition, we leverage on a good understanding of cognitive processing mechanisms so as to develop novel solutions for better health and productivity outcomes.
Capabilities that are being developed under this area include:
- Cognitive Ability Assessment through Games and Gamification – The emphasis here is the development of implicit measures of cognitive task performance for early detection and intervention of cognitive decline. The use of games and gamification is intended to enhance people’s engagement and enjoyment. Besides the obvious application for healthcare, we are also applying these approaches for assessing work-readiness and fitness-for-duty, especially for cognitively-challenging tasks and risk-inherent vocations (e.g., operation of complex machinery, piloting aircraft and vessels, surgical operations, chemical plant monitoring).
- Personalized Behaviour Intervention and Nudges – Through identifying suitable behaviour change strategies and delivery mechanisms, we build capabilities to maximise the impact on positive, lasting attitudinal and behavioural changes, such as healthier eating habits and health outcomes.
- Cognitive and Affective Interventions through Games and Interfaces – Here we investigate cognitive processing mechanisms such as how people perceive different kinds of stimuli, and apply these to healthcare applications. For instance, by using the empirically-established facilitating effects of rhythmic entrainment, our team has developed games that makes use of musical rhythms to aid motor rehab in stroke patients (especially balance, reaching, and gripping movements) and strengthening in elderly. Similar approaches are also applied towards emotion regulation.