NEWS

A*STAR's IHPC partners Singapore Press Holdings to optimise news headlines for better audience engagement

IHPC's MOU with Singapore Press Holdings (SPH) was highlighted in local media on 2 Oct 18 in an article titled "SPH launches new digital photo marketplaces; signs deal with A*STAR".  Through the MOU, IHPC will work with SPH to create a system that can optimise news headlines to improve audience engagement and media literacy. 

The collaboration leverages IHPC's proprietary technology for sentiment and emotion analysis, identifying elements of news headlines that are linked to article popularity.  This will enable SPH journalists to test different headlines for their articles, before choosing the one that would best attract a reader's interest and attention. The news was covered by local media such as The Straits Times, Lianhe Zaobao, The Business Times, Berita Harian and Yahoo Online.