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Our Strategy :

IDEA Model

The iterative, agile development approach of the Innovation Factory guarantees fast, interdisciplinary development results for new products across the development process. The various phases of the innovation process – ideation, customer focusing, development, prototyping, and industrialisation – are navigated iteratively, also allowing for jumps between the individual phases to make adjustments.

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Our Expertise:

Research. Design. Experience.

The iterative, agile development approach of the Innovation Factory guarantees fast, interdisciplinary development results for new products across the development process. The various phases of the innovation process – ideation, customer focusing, development, prototyping, and industrialisation – are navigated iteratively, also allowing for jumps between the individual phases to make adjustments.

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Exploration & Discovery

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Industrial Design & Engineering


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Research & Strategy

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Interaction & Interface